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HandTrux, LLC
101 East Main Street, Building 13
Little Falls, NJ 07424
Telephone:
973-812-5222
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Website:
http://www.handtruxtoys.com/index.html
Year Started:
2008
# American Employees:
12
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TenTonToys© is a Division of EVERGREENRIVER. A BRAND new American Toy Company. We are dedicated to offering refreshing, unique, creative and imaginative BRANDED toys, entertainment products and media content. We are now releasing our first product, the HANDTRUX® Backhoe model, soon to be followed by the HT® Dumptruck and the HT® Bulldozer models. These unique sandbox sized dirt machines look and work just like the Big Iron. With the patented Handraulic power-grip® hidden inside each machine, kids can really do precision digging and excavate sand, loose dirt and mud, for hours of unstructured imaginative playtime.
HandTrux IS ALL ABOUT the kids. Inventor Ernest Autumn Van Den Heuvel reveals thoughts on his brainchild. According to Van Den Heuvel, there is nothing that brings him more joy than to see a child's face light up when presented with the HandTrux model. Van Den Heuvel tells the story of one such occurrence: he had taken to carrying a small stock of the recently released HandTrux Backhoe toys in his truck so that he would be able to give them to any families he would happen across. One day, Van Den Heuvel says, he was stopped at a gas station when he encountered a distraught-looking boy and his father. Van Den Heuvel, wanting to cheer the boy up, went up to the father and explained that he was a toy inventor and would like to give a toy to the child. The father, who was amazed to be meeting the inventor of the toy he had heard so much about, readily agreed. Van Den Heuvel describes the awe and joy on the boy's face as he is presented with the HandTrux Backhoe. The boy knew how it worked and excitedly thrust out his arm so that Van Den Heuvel could slide the toy on. "Daddy?!" the child asked, and at his father's nod he began to play immediately. There was no longer a trace of his earlier sorrows. "That is my favorite thing," says Van Den Heuvel, about the simple joy of seeing amazement glowing on a child's face.
The HandTrux line is designed to unleash a child's imagination. Van Den Heuvel feels strongly about the importance of expanding the creativity of young minds. In this day and age, where video game consoles dominate the children's entertainment market, Van Den Heuvel fears that kids are being taught to pigeonhole their minds into the world that the game produces for them. They cannot think beyond the dimensions of these digital, pre-made universes. Van Den Heuvel believes that the mind is a precious thing, deserving of respect and honor; creativity is something to cherish and nurture. With HandTrux, kids make their own world to construct or excavate in. There are no limitations to how wide or far the imagination stretches a universe, and that is just how it should be. |
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Thoughts on America:
Made in America is the most important statement one can make each and every day. American innovation is being brought back to the forefront of the world stage. We are spearheading this effort in the toy markets and making great headway. |
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