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Vital Choice
PO Box 4121
Bellingham, WA 98227

Telephone: 800-608-4825

Year Started: 2001

# American Employees: 25
  Vital Choice is a trusted source for fast home delivery of the world’s finest wild Alaskan seafood and organic fare, harvested from healthy, well-managed wild fisheries and farms. The fisheries that supply most of our seafood are certified sustainable by MSC (look for their blue logo) or the State of Alaska, or are widely considered sustainable. Leading health and wellness experts endorse Vital Choice as a leading source of pure, healthful, sustainable foods of exceptional quality ... and a provider of omega-3 wild salmon oil supplements of rare “whole food” character. We capture the fresh-caught quality of fine, sustainably harvested Alaska Salmon and other Alaska and northwest Pacific seafood by processing and flash-freezing it within hours of harvest. Our wild seafood arrives at your door on dry ice, imbued with the fresh-caught flavor, texture, and nutritional benefits that premium quality fish and shellfish should provide. As Jane Brody, the food/nutrition columnist for The New York Times once wrote, “The freshest seafood is that which has been frozen shortly after harvest and remains that way until cooked.” Founded and guided by fishing folk Before founding Vital Choice, northwest Washington native Randy Hartnell spent more than 20 years fishing wild, pristine Alaskan waters for Salmon, herring, and other regional species. Added to the careers of other ex-fishermen among our executive staff, Vital Choice offers more than 50 years of relevant experience. Today, we bring our rare experience to bear by providing Vital Choice customers the very best wild seafood. Few retailers seek – or are able to identify – the best wild Alaska Salmon, less than 1% of which meet strict Vital Choice standards. And to further support lives of health and sustainability, Vital Choice offers selected Organic, Natural, and Kosher foods, picked for their superior nutritional and culinary qualities. You’ll enjoy several advantages when you choose Vital Choice seafood: Our Fourfold Mission Promote our customers’ health and well-being by providing natural, sustainably harvested seafood products of superior quality at a fair price. Support the precious Salmon resource upon which we depend and those who labor to provide it. Continually improve our ideas, products, and customer satisfaction. Be guided by integrity and high moral principles in all aspects of our business. Certified Purity – By nature, our wild fish and shellfish are free of hazardous levels of contaminants, as you can see in our revealing mercury chart. Also see our Purity page. Top Quality – Our seafood will always be the very best quality available … a promise supported by our many testimonials, and backed by our 100% Satisfaction Guarantee. Stellar Nutrition – In addition to ample protein, our fish are rich in two vital nutrients scarce in modern diets: omega-3s and vitamin D. For selected nutrition information about our seafood, click here. Sustainable Sustenance – All of our seafood comes from well-managed, sustainable wild fisheries, certified as such by the State of Alaska, the Marine Stewardship Council, and independent organizations like the Monterey Bay Aquarium Seafood Watch program, which advises consumers to avoid farmed Salmon. For more, see our Sustainability page.  
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Thoughts on America:
The United States sustains a wild fishery that can be backed up by strong programs that promote the environmental responsibility toward the long term health of wild fisheries. The quality control of food technologies and delivery in this country allow for the rapid delivery of premium quality flash frozen fish to the door step of virtually every home in the country. America's increasing demand for good health through nutrition helps to foster healthier, smarter and happier generations into the future.
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